India has the second largest population of any country in the world -- yet it has only 50 decent bookshops, says publisher Chiki Sarkar. So she asked herself: How do we get more people reading books? Find out how Sarkar is tapping into India's smartphone revolution to create a new generation of readers and writers in this fun talk about a fresh kind of storytelling.
Want to help shape TED’s shows going forward? Fill out our survey!
Learn more about TED Next at ted.com/futureyou
For the Idea Search application, go to ted.com/ideasearch
Hosted on Acast. See acast.com/privacy for more information.