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EP17

科技補考 | 解決你的知識焦慮
2021-08-11
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| HIGHLIGHTS | ■ 數位石油與他們的產地 ■ 量化思維的引進,改變產業與文化:以運動為例 ■ data collecting everywhere:數據如何優化與窺探你的生活 | 本集重要架構參考 & 部分內容參考來源 | ■ 高端訓《以MARTECH經營大數據會員行銷》(時報出版) ■ AMT亞太行銷數位轉型聯盟協會〈臺灣Martech版圖〉,https://www.amt.org.tw/#report | 如果你還想知道更多 | ■ 36氪〈從AdTech到MarTech,企業如何構建「數據護城河」?〉https://36kr.com/p/1011414755331457 ■ Free Press Journal, "Does a Startup Require Digital Marketing? Here's why", https://www.freepressjournal.in/business/does-a-startup-require-digital-marketing-heres-why ■ ELE Times, "Personalization vs. Privacy – The Evolving Realities of Digital Marketing", https://www.eletimes.com/personalization-vs-privacy-the-evolving-realities-of-digital-marketing ■ 數位時代〈Cookie終結後,Google在測試的新技術FLoC是什麼?會讓它成為全球最大廣告商?〉https://www.bnext.com.tw/article/61662/google-cookie-floc ■ Medium | Scientya, "CIO And CMO Alignment In The Digital Age With Marketing Technology (MarTech)", https://scientya.com/cio-and-cmo-alignment-in-the-digital-age-with-marketing-technology-martech-fca09da366bf ■ iThome〈Martech月報第7期:Martech之父解讀行銷長議會調查指出,部分企業行銷組織現代化、數位化程度已落後〉https://www.ithome.com.tw/news/145520

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