*第四季*【EP. 179】#536 看經濟學人學英文 feat. 經濟學人新聞評論【臉書 (Facebook) feat. Instagram/WhatsApp、廣告收入 vs. 業配置入、iPhone 的新版追蹤政策 >>> 投放廣告吃土?、每日單字精選】

每日一經濟學人 LEON x The Economist
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💪您的一杯咖啡錢 = 我們遠大的目標!捐款支持我們: 👍Chester 老師 - 英文文法與寫作班,等你/妳來報名: 👍Leon 老師 - 總編輯家教班,等你/妳來報名: 🔴Wednesday July 28th 2021 🔵2021年7月28日星期三 🔱Espresso - Today’s agenda 每日濃縮 - 今日頭條 💰💰💰Still on target: Facebook’s ad machine 眾矢之的:臉書的投放廣告機制 Facebook may be unpopular in some quarters. But it is still a hit with advertisers and investors. The social-media giant, which also owns Instagram and WhatsApp, releases its quarterly results today. They are once again expected to be stellar. On average, analysts predict that the company’s revenues, 98% of which are generated by advertisements, will come in at around $28bn, an increase of nearly 60% compared with the same period a year ago. Meanwhile, net income is predicted to double to nearly $10bn. Some observers were expecting Facebook to take a hit because of Apple’s new tracking policy on iPhones. Users now have to opt into being tracked across different apps, which makes targeting advertisements more difficult for Facebook. But they will have to wait until its next results in late October to see any impact work its way through the system. Only then will the fallout of Apple’s move become clear. 臉書 (Facebook) 雖然在某些時候可能不那麼熱門,但它仍深受廣告商和投資人的歡迎。額外還擁有 Instagram 和 WhatsApp 兩款應用程式的這家社群媒體巨頭將在今天公佈其季度財報,而它們有望再次成為耀眼的巨星。分析師們預估,Facebook 平均來說有 98%的盈利來自廣告收入,而這筆收入與去年同期相比增長近 60%、將達到 280億美元左右。與此同時,預估的淨盈餘將翻一倍、達到約莫 100億美元的規模。由於蘋果 (Apple) 對 iPhone 加入了新版的 (應用程式) 追蹤政策,部分市場觀察人士預計 Facebook 會因此受到打擊。新版的政策會要求用戶必須在不同的應用程式間選擇是否願意被追蹤,而這會一舉使得 Facebook 更難以鎖定客群以投放廣告。不過這都還要等到 (今年) 10月下旬之下一輪財報結果才能看到這樣的機制是否有在整個廣告系統中發揮任何影響。而也只有到了那個時候,各界才會了解蘋果這樣的決策為臉書所帶來的後果 (及影響) 有多大。 ⚜️Daily takeaway⚜️ 每日單字精選 ✅Unpopular (adj.): 不受歡迎的 (形) ✅Once again (adv.): 再次地 (副) ✅On average (adv.): 一般地 (副) ✅Predict (v.): 預測、預估 (動) ✅Advertisement (n.): 廣告 (名) ✅Compared with (adj.): 與…相比較 (形) ✅Net income (n.): 淨盈餘、淨收入 (名) ✅Opt into (v.): 選擇/願意加入 (動) ✅Impact (n.): 影響 (名) — ✔︎ 按讚【每日一經濟學人】Facebook 粉專: ✔︎ 追蹤【每日一經濟學人】Instagram 帳號: ✔︎ 訂閱【每日一經濟學人】YouTube 頻道: ✔︎ 閱讀【每日一經濟學人】Medium 平台: — 🔶如有商業合作或業務需求,請洽 🔴如影音內容有誤,歡迎來信勘誤

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