Prof. Yamauchi Yutaka of Kyoto University (京都大学的山内裕先生) observes that "design thinking" and "thinking outside of box" is losing its power as a source of innovation.
Using a non-technical but very successful example of Starbucks, Yutaka explores how does innovation fits into the fabrics of history. Find out why "innovative genius" (such as Steve Jobs) is more about interpreting history correctly.
Finally, learn more about the Kyoto Creative Assemblage program at Kyoto University, funded by the Japan ministry of education (MEXT) where Yutaka blends design, art and creativity targeting at business professionals.
Kyoto Creative Assemblage:
- Yutaka personal archive