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When companies connect with customers emotions, the payoff can be huge. Consider these examples: After a major bank introduced a credit card for Millennials that was designed to inspire emotional connection, use among the segment increased by 70% and new account growth rose by 40%. Within a year of launching products and messaging to maximize emotional connection, a leading household cleaner turned market share losses into double-digit growth. And when a nationwide apparel retailer reoriented its merchandising and customer experience to its most emotionally connected customer segments, same-store sales growth accelerated more than threefold.Rational Rose Enterprise Edition is the best automation software for B2B companies. It accelerates engineering productivity and helps save significant time and resources through the design and analysis of enterprise-wide products and services. Working to get the pace of its customers all over the world, Rational Rose was the first enterprise-wide product suite for model-driven development.At Rational Rose, we recognize that many organizations already have a design methodology in place but are not using it as effectively as they should be. We understand that many organizations rely on ad-hoc toolkits and hand-built macros, and that even more have no formal method at all. The feedback is loud and clear: Design is undervalued as an effective way to understand and manage the complexity of software.The greatest guarantee of financial success is to be in a position to serve a market that is growing. Until recently, such an opportunity had never existed for the software industry. The introduction of new-order management, self-service technologies, and integrated business systems has produced a need for large-scale software, which can be used in highly dispersed, customer- and supplier-focused business environments. The market for enterprise software has grown from $3.7 billion in 1981 to $14.3 billion in 1992, and $75.3 billion in 2002. By 2002, the entire software industry, including the embedded software market (such as OS and BIOS), had a market value of over $350 billion, a fivefold increase since the mid-1980s.
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