Grandpa Bill revisits key mentor moments
CTFO Mentor MomentsNext Steps:
1. SHOP & SAVE
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2. SHARE TO EARN
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SHARE TO EARN
1. DEVELOP A STRONG BRAND IDENTITY
You can target specific groups of people by key demographics.
This can be a valuable tool for prospecting and filtering out key demographics of people you do not want to target.
So you’re not going to attract someone that doesn’t care about or cannot afford your products or services, which will save you time and money.
This will allow you to really get to know the pains and problems of your prospects so as to position your product as the solution to their problems more efficiently.
You can get very granular with this and develop several buyer personas depending on how many products you offer, and how many different types of people you are wanting to target.
You might have to use different language and visuals for one group of buyers compared to another – so that’s why having multiple personas can be valuable.
What are the most common data points for you to gather when creating a buyer persona?
Age
Gender
Culture
Income
Goals
Pain Points (Challenges & Frustrations)
Lifestyle Characteristics
Job Title
Social Role
Interests
Beliefs
Values
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