EP. 125【EN】Navigating career pivots with financial confidence – Noriko Shindo, COO at HUE

Have you asked yourself lately, “What do I want going forward, and what can I do about it today?” For Nori, she knew she wanted to quit her job at Amazon so she took her experience in banking, and built a spreadsheet to conduct a comprehensive financial checkup, and forecasted her capability to handle the risk. This clarity gave her the confidence to turn her aspirations into a concrete plan.

Her advice?

• Knowing when to say no. Prioritizing what truly matters allows for focused energy and a more intentional path
• The power of trying – “I’d rather try than regret not trying.”

Now leading her own startup, Noriko is building an AI-powered app that addresses a common challenge — not knowing where to eat — while at the same time, empowering small businesses and restaurants with more opportunities to thrive. Her journey serves as an inspiration; a reminder that the intersection of self-discovery and entrepreneurship can lead to meaningful and impactful endeavours!


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