Suzu Hirose, who portrays Chihaya in the live-action version of Chihayafuru and Kaede in The Boy and The Beast, is considered the most loathed female celebrity by Japanese women in their 20s, according to a major advertising agency. The research hasn't been officially published yet, but according to an employee, "Compared to her popularity after her breakthrough, it's unexpected that she's getting this much backlash. On top of the June comments that belittled her staff, the reason that 20-something women dislike her is that she comes off as a burikko [girls who affect cloying cuteness to attract boys]."
The incident referred to occurred on an episode of the variety show Tunnels no Minasan no Okage Deshita ("Thanks to All of Tunnels") on June 18, when the 17-year-old actress was asked what type of person she likes. She replied that she liked people with her sort of personality — "fairly cold and very dry. The kind that can't go 'Wow' even when they see bright lights. Even though I realize how much effort the people who hung them in such high places put in." She then went on to wonder why people would want to become lighting technicians. "And the sound engineers too, even though they exert themselves, why spend your life recording an actress's voice?... It really makes me wonder... If you've really grown up and put on years, are you really O.K. with just recording voices?" The comments provoked a backlash on Twitter, and she swiftly apologized for "comments that caused misunderstandings among the staff that always takes care of me."
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