The Business Secrets of a Global Tea Empire

analyzes Mixue Bingcheng, a rapidly expanding Chinese milk tea company. Its phenomenal success is attributed to a low-price strategy made possible by a highly efficient, self-built supply chain. The video also explores Mixue's strategic investment in building its own IP, "Snow King," through animation and other media, to foster brand loyalty and long-term growth beyond its current dominance in the affordable market. The analysis contrasts Mixue's business model with established Western chains, highlighting its unique approach and future challenges.