
Ellie Foden dreamed of London Fashion Week her whole life. Then one night on her sewing machine, a thought showed up that changed everything.
Sherry and Ellie talk about what happens when you follow the pull instead of the plan. From fashion to yoga to closing a business during COVID to building something new. This conversation goes somewhere unexpected.
TIMESTAMPS:
0:00 - Introduction: Creativity as curiosity
0:40 - Meet Ellie Foden, host of Maverick Mind
1:37 - Redefining creativity beyond talent
3:17 - From sneaking into Fashion Week to a midnight pivot
6:06 - How yoga healed what fashion broke
8:38 - Building a brand, then losing it to COVID
10:09 - Perfection vs. refinement: the fine line
11:35 - "Perfectionism is trying to control how others perceive you"
15:27 - The intuitive thought that wouldn’t leave
18:14 - A Stormzy interview becomes a lightbulb moment
19:29 - What Ember is and who it’s for
29:54 - Tapping into intuition through your body
36:16 - Ellie’s "Soft Power" course and what the phrase means to her
39:18 - Soft power ebbs and flows, and that’s the point
MENTIONED IN THIS EPISODE:
Ember (Ellie’s creativity platform): https://www.studio-ember.co/
Maverick Mind Podcast: https://open.spotify.com/show/7sUoOXLa89KLbUiofwkCtU
Tim Castle (author): https://www.timjscastle.com/
Ellie’s website: https://elliefoden.com/
ABOUT ELLIE FODEN:
Ellie Foden is a creativity coach, yoga teacher, and the founder of Ember. She studied fashion design in London, built a sustainable yoga clothing brand featured in Vogue and Tatler, and pivoted into coaching creatives through perfectionism, burnout, and finding their authentic voice. She hosts the Maverick Mind Podcast.
Instagram: https://www.instagram.com/elliefoden/
Ember: https://www.instagram.com/studio__ember/
Website: https://elliefoden.com/
Leave a comment and share your thoughts: https://open.firstory.me/user/cm5etbvm00a1i01sl6k6h99de/comments
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✨About the Soft Power Coaching Program✨
For women who were told they were too sensitive, too nice, too quiet, or never enough, my coaching provides a safe and empowering space to:
Channel anger into clarity and action (not chaos).
This isn’t about becoming harder. It’s about becoming whole.
✨Fill out the form and start reinventing! Free for limited time. ✨
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