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With automation, you can create a script that adds automated replies to your posts and comments. For instance, you can create an account, and then schedule it to ‘post’ an ‘I’m in a meeting right now’ message on a certain day and time. Subsequently, the bot will send an automatic reply to people who mention meeting you. And depending on how many replies your bot gets per hour, Facebook will eventually show that, well, to your average employee, maybe you really arent there.This can be particularly helpful for marketers. When someone posts about a specific product, your bot can offer relevant affiliate links to drive sales. Along with that, you can also direct followers to sales pages (and show loyalty within Facebook). But theres one important thing that the bot should always be careful to avoid: personalizing the messages.And there are other specific Facebook niggles that you might want to avoid, too. Posting too quickly without adequate planning or editing doesn’t look professional at all. You can also try using only a few random emojis. If people notice the frequency, theyll assume youre doing it maliciously, as people are generally inclined to be negative and attacking.For instance, you could send regular messages with sales or posts from your actual social accounts. Or if its voice, you could record and publish a few jokes. (A good time to test this bot is Facebooks Messenger Ditto feature, as you can add your Facebook account directly to the Ditto template.)This means that business can grow to billions of dollars if they set up a Facebook Messenger bot. Businesses like Adidas, Nike and L'Oreal have already developed chatbots for Messenger. Many of them are also able to answer customer queries by returning product or service recommendations in conjunction with recommendations from a consumer's social media. And they know exactly what consumers want to hear from their brands.
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