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When it comes to online, even small, cannabis-related businesses can be big players in an emerging industry. Most businesses have sites for their e-commerce, with most of the sites being hosted on a commercial online hosting service that offers different levels of website hosting, such as the ability to have your site marketed to a wider audience. However, an e-commerce site is not a complete site. In fact, one of the biggest mistakes businesses make on their websites is to not add a "call to action" or "contact us" page to their site. Some online hosting services may charge a large fee for the "contact us" page, and it is possible to have a fully-functioning website with an e-commerce module or add-on that offers a "contact us" feature at no cost. The "contact us" page can also help to boost your search engine placement on Google and to make it easier for visitors to find your web site.Trademarks are a part of our everyday life. A trademark protects a combination of letters, words, sounds or designs that distinguishes ones goods or services from those of another in the marketplace. There are specialized trademark rules, including those relating to Geographical Indications (GIs) that have the potential to impact specific industries.One of the biggest barriers to operating local government is that some of the services that they provide are optional. Individuals can contract out their public works projects to private companies, for example, or privatize their justice system.All trademarks are registered by law under the Trade-marks Act, and trademark owners are entitled to enforce their rights in the federal courts. Exercising trademark rights may require registration to do so. Furthermore, all trademarks must be protected throughout Canada, to the extent that they do not impair the reputation or standing of the owner of the mark, or that of the goods or services to which it is applied. Having a registered trademark does not guarantee the trademark holder will be fully protected.
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